Held at the historic San Francisco Mint on November 13th, 2024, The Usage Economy Summit represents a strategic platform where industry leaders converge to redefine the economics of technology through usage-based strategies.
It was a day of learning, growing, and connecting. Conversations with industry experts left attendees feeling inspired and equipped to monetize anything you can imagine./
"Lots of business leaders struggle to recognize their company's value exchange. They don't quite understand what it is they're selling that represents value to their customer. They get stuck thinking about appending a margin to their known costs, which is an approach that is out of touch with the customer's perception of the product or service.
Value can mean different things to different companies and their viability. It might not reflect margin on costs but rather the outcome of the product delivered. With usage-based pricing, the value derived by the customer can be priced discretely. This could be the number of times a service is used by a customer, a volume metric, or a specific outcome or event. The options are limitless, but companies must understand this value metric and have the technical capability to calculate and charge for it to implement an effective usage-based go-to-market." - Adam Howatson, Author
