The Usage Economy is Transforming Go-To-Market Strategies

  • What is the Usage Economy

    How it is transforming go-to-market strategies across industries.

  • Dynamics involved

    Usage-based pricing is no longer just a financial model but a response to shifting social, economic, and generational dynamics. This talk will delve into the factors driving this evolution—from the demand for more personalized, scalable solutions to economic pressures pushing companies toward more flexible pricing models.

  • How to Go-To-Market

    Viewers will learn why integrating usage-based pricing into their product portfolio is not only a competitive advantage but a necessity for meeting the expectations of today’s consumers.

    Adam Howatson – CEO, LogiSense