the usage economy is transforming go-to-market strategies

In this session, Adam Howatson, CEO of LogiSense, will explore how the "usage economy" is transforming go-to-market strategies across industries. Usage-based pricing is no longer just a financial model but a response to shifting social, economic, and generational dynamics. This talk will delve into the factors driving this evolution—from the demand for more personalized, scalable solutions to economic pressures pushing companies toward more flexible pricing models. Attendees will learn why integrating usage-based pricing into their product portfolio is not only a competitive advantage but a necessity for meeting the expectations of today's consumers.